Will Schmidt is the Chief Executive Officer of Fire Rover, where he leads the company’s rapid growth and ongoing mission to prevent industrial fires through advanced detection and targeted remote suppression technology. A seasoned leader with a background in finance, Will first encountered Fire Rover in 2018 while working in banking. Drawn to the company’s innovative approach to solving a critical industry problem, he joined Fire Rover during a pivotal transition period following the passing of the company’s founder — eventually stepping into the CEO role in 2019.
Under his leadership, Fire Rover has scaled from a small startup into a nationally recognized fire-prevention technology provider, earning a place on the Inc. 5000 list for five consecutive years. Will has overseen a tenfold expansion of the business, significant growth in team size, and the continued evolution of Fire Rover’s patented detection and suppression systems, which now safeguard hundreds of high-risk facilities across North America.
Combining strategic vision with operational discipline, Will has driven the company’s focus on professionalization, culture, and customer trust. He champions Fire Rover’s commitment to proactive fire detection, using thermal imaging, flame detection, smoke analytics, and remote suppression to stop fires an average of five minutes earlier than traditional systems — while using dramatically less water and minimizing damage.
Will’s leadership philosophy centers on collaboration, transparency, and maintaining a strong, values-driven culture as the company grows. As the industrial sector faces rising fire risks due to increased throughput and more complex materials, he continues to guide Fire Rover in delivering intelligent, life-protecting solutions that help operators stay safe, compliant, and resilient.
